Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

Teads publishers see promising results

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.