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Social-local-mobile has become an industry-favorite (and much-hated) buzzphrase over the past year as restaurants and retailers look to tie their social media presences with consumers’ mobile wanderings. Google’s is looking to capitalize on this supposed phenomenon by bringing its Places product under the Google+ umbrella via a new Google+ Local tab added to the social network today.
Now when users click on select locations within a Google map or search results page, they’re directed to that location’s Google+ page, not the Google Places page they would have previously encountered.