Google Opens the Door to the Trusted Stores Program

Google has changed the requirements for its Trusted Stores program to make it easier for stores to join the program. What does this promise for the consumer, for merchants taking advantage of the offer, particularly those who went through the initial vetting process necessary to obtain the designation, as well as for Google? When Google first set up its Trusted Stores program, it provided a level of purchase protection for consumers and a conversion enhancement incentive for merchants displaying the Trusted Stores badge.