Amanda G. Watlington
Search Needs Computational Linguistics to Solve Its Problems
Performance Marketing
The increased use of mobile devices means search must learn to answer questions posed in natural language. Research and tech development at Google on natural language processing is filtering into [...]
Site Redesigns Don’t Always Improve Search Results
Performance Marketing
Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]
Optimize Amazon Product Listings for Increased Sales
Performance Marketing
Recent data shows that Amazon has overtaken Google in product searches. About 54% of product searches began on Amazon in the second quarter of 2018, up from 46% in 2015. [...]
Search Data Voids and Evil Unicorns
Media
Enter a few keywords in a popular search engine and it will appear there are infinite results for any term. But actually, there are plenty of “search data voids.” That [...]
3 Quick Ways to Sabotage SEO Efforts
Performance Marketing
Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in effect, sabotage and trash months and even years of [...]
Are You in the Organic Search Game?
Performance Marketing
Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals. They must be willing to make rapid changes of [...]
Building Trust – An Overlooked SEO Task
Performance Marketing
Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is constantly being declared as “fake” even when there [...]
Fake News Marketing: The Bad Side of SEO
Performance Marketing
Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying trending or popular stories, and you have an ecosystem [...]
Secure Search: A Clearer Argument for Migration
Performance Marketing
The boost in SEO rankings has proven to be small, as suggested, but there are now more compelling reasons to transition to a secure search. Now is a good time [...]
Add More Traffic With Universal and Extended Search Optimization
Performance Marketing
If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search, you may be missing out on a surprising amount of traffic.