Amanda G. Watlington

Alt Image Text

Search Needs Computational Linguistics to Solve Its Problems

Performance Marketing

The increased use of mobile devices means search must learn to answer questions posed in natural language. Research and tech development at Google on natural language processing is filtering into [...]

Alt Image Text

Site Redesigns Don’t Always Improve Search Results

Performance Marketing

Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]

Alt Image Text

Optimize Amazon Product Listings for Increased Sales

Performance Marketing

Recent data shows that Amazon has overtaken Google in product searches. About 54% of product searches began on Amazon in the second quarter of 2018, up from 46% in 2015. [...]

Alt Image Text

Search Data Voids and Evil Unicorns

Media

Enter a few keywords in a popular search engine and it will appear there are infinite results for any term. But actually, there are plenty of “search data voids.” That [...]

Alt Image Text

3 Quick Ways to Sabotage SEO Efforts

Performance Marketing

Are you sabotaging your own SEO efforts? As an SEO consultant, I see numerous well-intentioned business leaders make decisions that, in effect, sabotage and trash months and even years of [...]

Alt Image Text

Are You in the Organic Search Game?

Performance Marketing

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals. They must be willing to make rapid changes of [...]

Alt Image Text

Building Trust – An Overlooked SEO Task

Performance Marketing

Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is constantly being declared as “fake” even when there [...]

Alt Image Text

Fake News Marketing: The Bad Side of SEO

Performance Marketing

Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying trending or popular stories, and you have an ecosystem [...]

Alt Image Text

Secure Search: A Clearer Argument for Migration 

Performance Marketing

The boost in SEO rankings has proven to be small, as suggested, but there are now more compelling reasons to transition to a secure search. Now is a good time [...]

Alt Image Text

Add More Traffic With Universal and Extended Search Optimization

Performance Marketing

If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search, you may be missing out on a surprising amount of traffic.

Your sites feature HTML here...