Google Offers: GroupOn Rival or Failure-In-Waiting?
After GroupOn snubs Google's acquisition attempt, the search giant creates Google Offers. Will Google's massive web presence make it a success, or will it be an embarrassing footnote in the coupon rush?
In December of last year, Groupon reminded everybody how much a great idea is worth by turning down a $6 billion dollar buyout offer from Google. The search juggernaut, however, is never one to crawl to a corner and lick its wounds. Just a month later, we learned that Google would be launching a Groupon fighter: enter ‘Google offers’.
So in what situation do you flatly reject $6 billion dollars? Well, Groupon (and its competitors like TeamBuy and LivingSocial)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in