Publishing

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

Google
Headshot of Marty Swant
By Marty Swant

June 27, 2018

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses.

Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Related Articles

Performance Marketing

Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign

By Marty Swant

Performance Marketing

Bacardi and Major Lazer’s Snapchat Lenses Turn You Into the Star of Your Own Music Video

By Marty Swant

Performance Marketing

YouTube, Facebook and Apple Permanently Remove Infowars Channels for Using Hate Speech

By Marty Swant

Performance Marketing

Facebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’ in Iran

By Marty Swant

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform