Google Enhances AdWords, Possibly Correcting Mobile Ad Rates

Changes enable more agile bidding, creative, measurement


During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever even find an equilibrium, Page even suggested that one segment could always be bigger than the other, though he wasn’t sure which.

Despite that talk Google may have found a way to correct mobile ad rates some consider undervalued.

On Wednesday, Google is announcing changes to AdWords designed to make advertisers’ campaigns effective no matter where or when a consumer sees them or on what device.

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