Google ‘Buy’ Button Debuts
A Google “Buy” button, long-rumored and therefore Internet-named, became official on Wednesday and it’s actually called “Purchases on Google.”
Jonathan Alferness, VP of product management with Google Shopping, explains the tool in a post on Inside AdWords.
“For retailers, opting in to Purchases on Google means improved mobile conversions, thanks to a simplified checkout process,” he says on Wednesday. “Participating retailers only pay for clicks on the shopping ads to the product page; all clicks and interactions on the product page are free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in