For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online


         

         Google

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features.

While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months. The ads, which will show up next to related products photos in Google Images, allow interested users to click on images that direct to a retailer's website.

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