Google and Oreo Are Co-Branding Android’s New Operating System

'Android Oreo' debuts with the solar eclipse

For the launch, Google created an eclipse-themed video. Google
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Google today introduced the next version of its Android operating system, Android Oreo, maintaining its longstanding tradition of sweet-inspired names while also giving the cookie brand some highly coveted visibility.

In a blog post announcing the OS formerly know as Android O, Google said the 8.0 version of its software is more than just a name. It also introduces new features, such as picture-in-picture video calls, autofill for navigation, additional security features and more speed.

The company also had some fun playing along with another big event today, the solar eclipse. For the launch of Oreo, Google created a 40-second video that shows masses of Android robots wearing eclipse-viewing glasses staring at the sun. Soon, they stand in awe as the sun is blotted out by a black circle. However, instead of it merely passing by like the moon, the object comes speeding down to Earth.

This isn’t the first time Google has named an OS after a brand. In 2013, it debuted Android KitKat, giving the candy bar a break while also getting a piece of publicity on 50 million wrappers around the world. (The co-branding agreement was free for both Google and Kit Kat parent Hershey, according to multiple reports at the time.)

Google and Oreo are also creating a superhero named Android Oreo, which the companies say originated from a solar eclipse. To coincide with the real-life eclipse, Google and Mondelez-owned Oreo debuted a kinetic Android statue at New York’s 14th Street Park, right down the street from Google’s Manhattan offices. They’re also doing an exclusive run of custom Oreo cookies featuring the Android logo on the wafer and Android-green cream filling.

@martyswant Marty Swant is a former technology staff writer for Adweek.