Go Omnichannel to Level Up Your Customer Loyalty

Beauty is in the eye of the rewards program


The first customer loyalty program, arguably, was the baker’s dozen. Returning customers bought 12 rolls, and the grocer would throw in a wink and a thirteenth. Primitive, but effective for retention.

Customer loyalty programs have gotten more sophisticated along the way. Sperry & Hutchinson Co. pioneered a catalog stamp redemption program at the turn of the 20th century, and brands like General Mills and Piggly Wiggly developed similar programs. Nowadays, loyalty programs are fairly ubiquitous in our data-intensive world—on average we generate a staggering 1.15

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