Portrait of Jennifer Chase

Jennifer Chase

SAS executive vice president and chief marketing officer Jennifer Chase leads the company’s data-driven marketing strategy for global brand awareness, demand generation and customer engagement. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events, customer contact centers and executive briefing centers.

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Turn Performance Marketing Into Performance Branding

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It's is about creating an impression, an abiding memory that exists beyond a transactional affair.