GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

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General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year. GM seemingly hexed CEO Mark Zuckerberg's baby by famously stating the carmaker was no longer a paying customer three days prior to his company's ridiculously hyped initial public offering in May 2012.

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