GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year. GM seemingly hexed CEO Mark Zuckerberg's baby by famously stating the carmaker was no longer a paying customer three days prior to his company's ridiculously hyped initial public offering in May 2012. Since then, Facebook's stock on the street has slowly rebounded from disastrous lows to respectability—shares are currently priced at roughly $28, or what impervious-to-the-clamor analysts thought it was worth at the time of the IPO.