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Alex Chung thinks online advertising “totally sucks.”
The CEO of Giphy didn’t mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the Brandweek: Challenger Brands summit on Feb. 6 in New York.
“Advertising is something we tolerate,” Chung said during a keynote presentation at the event, which was hosted by Adweek. “It’s all interruptive—you’re scrolling and doing things and watching TV and then this ad comes in.