Marketers Can Drill Down Into Facebook User Data With Gigya Consumer Insights
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Consumer-management-suite provider Gigya recently released a way for its clients to aggregate data from its products including Social Login, Registration-as-a-Service, Gamification, and Social Plugins and gain information about the identities and on-site behaviors of their user bases: Consumer Insights.
Gigya said its users can query its Identity Storage database to answer questions such as:
- What are the interests of customers who have made purchases of $120 or more?
- Which users on my site are the most influential and are college-educated?
- What music artists are most popular among millennials on my site?
Those data can then be imported into the more than 30 different email marketing, ad-serving, content recommendation, SMS marketing, and other marketing platforms integrated with Gigya through the Nexus Partner Ecosystem.
Gigya
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