Giant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer Experience

"Clean up in aisle 5" will be a high-tech endeavor

Marty will be looking for spills in all 172 locations by mid-2019. Giant Food Stores

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty—and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West Virginia this year.

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.