Get Used to It: Your Customers Want Stories
That is … unless you’re marketing to the robots who might eventually become our overlords if Amazon doesn’t beat them to it.
Earlier this month I was in Cleveland for Content Marketing World, the very place that gave me the swift kick in the pants to launch this blog (and then later “What Were They Thinking?”).
The theme was “The World of Stories,” which sure, sounds quaint. Who doesn’t love a good story? Most of us were raised on them: the bedtime story, the stories our grandparents told us about our families, crazy stories about parties gone awry in college, bad date stories, weird work stories … we love them all (or maybe that’s just me).
At our core, humans are storytellers, and we are receptive to them.
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