Get Ready for 2013: Customer Acquisition Emails
Acquiring long-term platinum customers is much harder today than it was even a decade ago. The globalization of the marketplace created an environment where people have access to multiple choices for every product or service they want to buy; a simple search on Google for any item or service will reveal a multitude of choices at a variety of prices.
This availability has created an environment where long-term customer loyalty has been replaced by hit-and-run shoppers.
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