Copywriting

4 Ways to Get Creative!

Headshot of Gary Hennerberg
By Gary Hennerberg

I once had a client who would say “get creative!” as a locker room type motivation to write a break-through direct mail package. Of course, I’d get creative — that’s my job. But sometimes, it doesn’t come to you as quickly as you’d like. In a world full of pressure to break through, today I’m sharing new research, and four ideas, that support how you can “get creative.”

There is new research evidence that substantiates how the act of walking stimulates creativity.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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