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General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation is encouraging consumers to submit Vine videos with the hashtag #6SecondScience. The marketer will then tweet, Vine and blog the best examples.
The six-second social spots will likely feature consumers mixing together disparate items like soap and soda pop—whatever combination ends up with a cool scientific result.