Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help make science more mainstream, the energy giant has also used virtual reality and has partnered with popular influencers like Jerome Jarre.