GE’s New YouTube Program Gives Science a Pop Culture Twist

Oxford vlogger will help brand continue reaching new audiences

Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help make science more mainstream, the energy giant has also used virtual reality and has partnered with popular influencers like Jerome Jarre.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.