General Mills Recruits Blog Backers

NEW YORK Bloggers, particularly moms, are an audience of such growing importance to General Mills that the consumer-goods company has built a formal network to feed them free products and enable them to run giveaways for their audiences.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}