Gatorade Teams Up With CoreSyte, Facebook, Spotify, Twitter

Gatorade is teaming up with CoreSyte, Facebook, Spotify and Twitter on an initiative geared toward athletes.

Gatorade is teaming up with CoreSyte, Facebook, Spotify and Twitter on an initiative geared toward athletes.

Bolt Breakers will feature representatives from Gatorade’s four partners meeting with a panel of experts to help flesh out “innovative ideas to assist athletes in performing at their best,” and coaches, athletic trainers and dietitians will also provide information on athletes’ daily habits and needs. The panel includes:

  • Gatorade head of innovation and design Xavi Cortadellas
  • Gatorade Sports Science Institute director James Carter
  • Houston Texans defensive end J.J. Watt
  • Chicago Sky forward Elena Delle Donne

Gatorade said in a release that it will work with CoreSyte, Facebook and Twitter to develop platforms aimed at connecting with athletes and providing solutions for their needs, and with Spotify to help determine how music affects athletes’ performance, with the results to be shared at an SXsports event in Austin, Texas, March 12.

Cortadellas added in the release:

Innovation has always been at the core of who we are as a brand, so we are excited to collaborate with four of the world’s leading tech companies to provide athletes with new solutions. I know all of us at Gatorade are looking forward to seeing what our partners develop and we are eager to help implement each of their new platforms.

Readers: What innovations do you think will result from Bolt Breakers?

GatoradeSportsScienceInstituteLogo David Cohen is editor of Adweek's Social Pro Daily.