5 Steps to Intelligent Social Media Automation

Opinion: Even the best automation tool will require a sound social strategy

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Your content is the party that everyone should be talking about. But are you making sure that guests receive intriguing invitations that’ll make them instantly RSVP?

In reality, a vast majority of brands host parties without utilizing their guest lists.

After surveying more than 1,600 marketers, my company discovered that 77 percent of them share each piece of content just one to three times on their social channels. We also found that nearly 60 percent of marketers spend more than four hours creating just one piece of content, while another 35 percent spend seven hours or more.

They’re investing a ton of effort into their content, but they barely put any effort into distribution.



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