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Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms of service.
The Tinder messages are one part of The Gap's new campaign ahead of its spring line, which includes a new micro-series filmed for Instagram starring Jenny Slate and Paul Dano.
"We did a little something special on Tinder," said Tricia Nichols, The Gap's leader of consumer engagement and brand strategies, before Tinder nixed the campaign.