Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF campaign.
The briefs brand worked with Crispin Porter + Bogusky to build a microsite dubbed "Father’s Day registry," which houses eight GIFs leading up to the June 15 holiday.
"The use of GIFs brought a modern twist to the reward cards kids have given their mom or dad for ‘extra help around the house’ or to ‘clean up my room,’" Matt Fischvogt, vp/creative director at CP+B said.