Fruit of the Loom Turns GIFs Into Father’s Day Gifts

Cheeky play on branded content

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Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF campaign.

The briefs brand worked with Crispin Porter + Bogusky to build a microsite dubbed "Father’s Day registry," which houses eight GIFs leading up to the June 15 holiday.

"The use of GIFs brought a modern twist to the reward cards kids have given their mom or dad for ‘extra help around the house’ or to ‘clean up my room,’" Matt Fischvogt, vp/creative director at CP+B said.

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