Frightful Weather … Delightful Email?
Before the first snowflake from Winter Storm Stella hit my front windows, I knew that a lot of email would start to pile up in my inbox.
In four hours on Monday night, there they were … 11 emails mentioning the developing weather. Like any good snowstorm, it was just the beginning.
In her Tuesday article on storm marketing, my colleague Heather Fletcher asked: “Do You Know Where Your Customers Are Going?” She had a couple of tips on how e-commerce marketers could benefit from stormy weather.
Well, I stayed home and wrote.
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