Free Gifts one-ups Facebook using their own platform
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
People have speculated that Facebook may have shot themselves in the foot by allowing third-party developers to create virtually any kind of application to run inside their site. While most agree that the platform is a good move in the long-term, we now have some short-term evidence to the contrary, in an app that literally takes money from Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in