How Automation Is Making Influencer Marketing Easier

Anything that reduces manual labor and simplifies the management of influencer marketing is a good thing, but it’s important that we don’t forget what really drives great influencer marketing: people.


Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time-consuming.

From finding the right influencers to managing the relationship and measuring the results, building a robust influencer strategy was a challenge. Furthermore, many companies didn’t have the resources or expertise in house to handle it.

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