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The initiative kicks off with the Red River Showdown Saturday, the huge annual rivalry game between the University of Oklahoma and No. 22 University of Texas.
Coverage on Fox Sports begins at 10 a.m. ET with Big Noon Kickoff, hosted by Rob Stone and featuring analysts Reggie Bush, Matt Leinart, Urban Meyer and Brady Quinn, as well as Speak for Yourself co-host Emmanuel Acho, a former linebacker for Texas.