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For the past couple of years, Foursquare has been positioning itself as a serious business-to-business data player that connects digital ads with offline sales and works with companies like Snapchat and Nielsen to power location features and ad tracking. Now it’s starting to license that data to brands.
Today, the company is launching its own software development kit (or SDK) called Pilgrim SDK that allows marketers to plug its mapping data from more than 90 million locations into their own apps.
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