Foursquare Uses 'Anticipatory Computing' to Suggest Where You Should Go Next
With a cache of GPS and check-in data from its 45 million users, Foursquare is able to help consumers discover new things around them.
With so much private-sector data collection happening, it’s no wonder data miners want new ways to act on their cache of information. Search engines have tailored content, we get custom coupons – it’s normal. Foursquare wants to step up the tailoring by suggesting where to go and what to do — because of a neat little idea called “anticipatory computing.”
Foursquare has been collecting data for years, according to ReadWrite.com Editor-In-Chief, Owen Thomas. In his article from April 2013, he stated that Foursquare had been tracking “not just [users’] explicit check-ins , but their local searches, tips and likes.”
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