Foursquare Helps Magazine and Radio Station Sell Ads

Baltimore media brands package check-ins with print and radio spots

Lifestyle magazine Urbanite and public radio station WTMD, each local entities in Baltimore, say Foursquare helps sell traditional advertising. The media brands have teamed up to create a contest-based geosocial game dubbed "The Great Baltimore Check-In," which they are packaging with print ads, website promotions and radio plugs. It's an unusual marriage of mobile check-ins and offline ad units.