The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Lifestyle magazine Urbanite and public radio station WTMD, each local entities in Baltimore, say Foursquare helps sell traditional advertising. The media brands have teamed up to create a contest-based geosocial game dubbed "The Great Baltimore Check-In," which they are packaging with print ads, website promotions and radio plugs. It's an unusual marriage of mobile check-ins and offline ad units.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in