Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back

Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of Monty's devotion to Sherlock Holmes—he runs a news blog for the fictional detective—that the industry notable's next stop is a mystery.