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Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of Monty's devotion to Sherlock Holmes—he runs a news blog for the fictional detective—that the industry notable's next stop is a mystery.
Six years ago was 2008, when marketers for big brands such as the automotive giant were only starting to hear about Facebook from their kids.