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Ford used the Facebook Page of its iconic Explorer to reveal the 2011 model to the public. The campaign has been building for awhile — the company has been posting teaser photos and videos to the Page after it first announced the launch in early June.
Scott Monty, Ford’s Multimedia Communications Manager, tells us that launching the totally redesigned Explorer through Facebook was the most effective way to get the word out about the new model, and the numbers from the first day of the launch back that up.
The Ford Explorer Page began the day with about 42,500 fans, and Monty was hoping to end the day with 50,000.