Content Marketing News

For Improved Search Results, Try Pruning Your Content

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Gardening is one of the most popular hobbies in the United States. As an avid gardener, both indoors and out, I’m always searching for how to improve how my garden grows. As a search consultant, I am always looking for how to improve a site’s organic search performance. The nexus of these two quests lies in the site’s content.

Search has become content-driven. Google is hungry for quality, fresh content and rewards it in the results; but, like a garden, content must be pruned.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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