Conveying the Starkness of ‘Forever’
When it comes to direct mail, there’s nothing like a black outer envelope with reverse colored type to convey a harsh reality. Add a killer teaser like “Extinction is Forever” and you’ve got a TKO.
This heavyweight is the current control for the Center for Biological Diversity, a Tucson, Ariz.-based organization that works through science, law and creative media to secure a future for species hovering on the brink of extinction, which most recently mailed in May.
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