Abny Santicola

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Against the Odds

Performance Marketing

For all of you mailers bemoaning the state of the economy and how it's affecting direct mail campaigns, just be glad you didn't have to build-from the ground up-a brand-new [...]

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Multiple Choices

Performance Marketing

Last fall, Compassion & Choices, a Denver-based nonprofit organization that seeks to improve care and expand choice at the end of life through support, education and advocacy, was torn. Continue [...]

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Conveying the Starkness of ‘Forever’

Performance Marketing

When it comes to direct mail, there's nothing like a black outer envelope with reverse colored type to convey a harsh reality. Add a killer teaser like "Extinction is Forever" [...]

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Art That Moves

Performance Marketing

Sometimes a mailing comes together organically, with an inspirational story that connects with inspiring artwork and a powerful call to action. Such is the case with this mailing from the [...]

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Searching for a Cure

Performance Marketing

About a year and a half ago, CureSearch, a Bethesda, Md.-based childhood cancer research organization, realized it lacked the top-notch direct marketing program it needed to best serve its mission. [...]

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Do You Know Where Your Content Is?

General

More and more, publishers are seeking content management systems (CMSs) that help them to create in one system content intended for any channel. These tools serve as central repositories of [...]

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The Two-Faced Marketer

General

E-mail offers a way to deliver fresh content online, while driving traffic to related Web sites, maintaining customer loyalty and cross-promoting brands. In addition to serving as a marketing tool, [...]

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Better, Faster Magazine Production

General

For magazine production managers, getting accurate pages to the printer by the deadline is the name of the game. With increasing production costs and decreasing workforces at many magazines, anything [...]

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Keeping Pace

General

By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be [...]