Performance Marketing

FIFA World Cup Unveils Second-Screen Digital Push

Mobile, social top priorities for soccer fans

By Lauren Johnson

May 30, 2014

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the sports organization.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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