Ferrero's New Campaign for Crunch Is an Absurdist Take on Advertising's Lofty Promises

It's the third brand from the candy company to get an overhaul this year

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In its first campaign for Crunch since the company bought it (and the rest of Nestle’s chocolate portfolio) two years ago, Ferrero plays on one of the great clichés of advertising: overpromising.

To introduce people to its new concept of “CRUNCHing,” the candy brand released a series of ads today to show viewers how the technique brings some simple joy to Crunch-ers during a year when that’s desperately needed—even if they’ve got no real evidence that the candy bar is anything more than just a candy bar.



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