Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Vidar Brekke , CEO of Social Intent, made a strong and well-supported case yesterday on Social Times that on-Facebook storefronts may not be the wave of the future. Brekke, one of my “go-to” guides for navigating Facebook’s emerging capabilities, such as the Graph API, may be quite wrong.
The evidence appears to point to the appropriateness and rapid rise of “F-commerce.” Some of my arguments are obviously speculative, but, taken as a whole, I believe the case for building “F-shops” today is quite strong.