Twitter Users Favoriting Tweets More Than Ever Before
Twitter’s closest parallel to Facebook liking – favoriting – is becoming increasingly popular, according to research from data analytics company Topsy.
In May 2013, Twitter users favorited tweets 1.6 billion times, four times the amount of favorites from May 2012.
One reason Twitter favoriting is so popular is that it’s a way to express approval or endorsement without publicly broadcasting it. It can also be used to bookmark tweets to remember, like if a tweet links to an article you’d like to read later.
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