Fastest Growing Demographic on Facebook: Women Over 55
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We have the latest demographic data on US Facebook user as of February 1, 2009. Before jumping into the details below, here are the highlights.
- Facebook reporting nearly 45.3 million active US users in the last 30 days
- Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
- Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3%