False Alarm: Amazon Did Not Cut Off Thousands of Vendors Last Week

Such a purge would be ‘like giving Walmart a gift’

Many smaller vendors didn't receive orders, but it's not clear why the interruption occurred. Getty Images

Last week, news spread quickly that Amazon suddenly—and perhaps heartlessly—cut off thousands of vendors by simply not placing orders with them. This, in turn, prompted panic, as these companies would have no choice but to sell directly to Amazon customers or be forever estranged from 150 million unique monthly U.S. visitors.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.