Direct Mail Marketing

Fall in Love With Direct Mail All Over Again

Headshot of Summer Gould
By Summer Gould

I will admit to doing a lot of reading. What can I say, I love it. I especially like to read something and find out that my own views have been verified. So, when I read the Washington Post article “Why digital natives prefer reading in print. Yes, you read that right” I was so excited! Here is someone else saying the same things about print that I say every day. Basically in summary, people prefer to read in print rather than digital.

There are many reasons for this but the top ones are:

  • Easier to read: The eyes find the printed pages less straining to read.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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