Facebook's Trending Challenge: Curator vs. Unbiased News Surfacing

The reality may be that social networks aren't a good source to get the most accurate news.

Anonymous sources recently claimed that Facebook’s Trending Topics may not be as algorithm-driven as believed. Facebook strongly denied the allegations, but are the algorithms receiving help from curators to surface topics in the Trending box? With so many people getting their news from Facebook, is it ethical to emphasize or devalue certain news in the trending topics?

Citing anonymous former Facebook employees, Gizmodo reported that the trending box was manipulated to suppress conservative content. Additionally the sources alleged that they were instructed to insert topics into Trending because they came from major news organizations, and not because they were naturally trending.

Facebook is a primary source of news for many users now, and that segment is growing.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in