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As Facebook users’ News Feeds become ever-more flooded with status updates, photos, article links, etc.—leading the average user to only see 16 percent of the content—Facebook has been presented with a massive problem: how to unclogging the stream.
On Thursday at the company’s Menlo Park, Calif., headquarters, Facebook executives showed off their solution: a set of new category-specific feeds that borrow heavily from newspapers’ and magazines’ sectional layouts, as well as classic Web portals.
“What we’ve been trying to do is give everyone in the world the best personalized newspaper we can,” said Facebook CEO Mark Zuckerberg, detailing how that newspaper should contain a front page and the ability to “drill down into any individual topic you want.”
Facebook users will still be able to access the standard News Feed that relies on Facebook’s EdgeRank algorithm to determine the best content to show an individual user, but Facebook is adding what...