Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'

Pepsi and Intel are early testers as social net unleashes data


Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad server will be fully unwrapped this week, and one digital advertising CEO called it "marketing nirvana."

It's the biggest step in unleashing Facebook's reservoir of data to deliver ads outside its walls and across apps, the mobile Web and desktop, rivalling the infrastructure of the likes of Google, which has dominated digital advertising for a decade.

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