Facebook's New Message: Email Is Dead

Kills unpopular service after WhatsApp deal

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook is so over email. The social network is shutting down its unpopular email service in yet another sign of the supremacy of mobile messaging.

Facebook has all but declared the age of email irrelevant after buying the text-messaging app WhatsApp for $16 billion (a deal worth $19 billion when stock awards are added). Instead of checking inboxes, mobile users check text messages and engage in real-time conversations.

Facebook just pulled the plug on the email service that it once thought would satisfy users’ need for an inbox dedicated to friends, not work.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in