Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer project today that the social media giant's 2013 share in the global market will represent a jump of more than 10 percentage points.
The Menlo Park, Calif.-based firm will account for 15.8 percent (or $2.6 billion) of total worldwide mobile ad sales (of $16.7 billion) this year, per eMarketer, up from roughly the 5.4 percent it hauled in during 2012.
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